Day 2

Subject: Stop selling your time for money, [firstname]!

Hi [firstname],

If you're like most people, you probably had the following mantra drummed into you when you were in high school: 

Work hard. Pass your exams. Go to college. Get a good degree in a practical subject  one that will land you a high-paying job. Get a job  preferably for a big company or government agency. Work hard and climb the ladder. 

For most people  those who answered b on yesterday's quiz  that advice is fine.  For those of us who answered  a, we know this is a sentence to a lifetime of wage slavery. 

Why?

Because it puts a cap on how much you can earn. The equation looks like this:  40 x (your hourly rate) x 52 weeks a year, every year until you're 70.  Even if you work overtime or a second job, there are only 24 hours in a day, so you're still limited. You get paid every week  - or once or twice a month, depending on what kind of job you have.

When you're an entrepreneur, you have to think differently from wage slaves.  Entrepreneurs think about the total profitability of their enterprise rather than how much they're making per hour or per day. You might make a loss to begin with.  You might have a big payday three or four times a year and nothing in between.  You might conclude a deal in a few hours that makes more than you made all year. 

When you're a wage slave you fit your lifestyle round your job. When you're an entrepreneur, you choose your lifestyle and build your business around it.

This is often the hardest thing to get your mind around if you've always had a J-O-B (or just over broke).  It's also why banks and other financial institutions HATE entrepreneurs, because they can't figure out how much you're gonna make, and thereby work out if it's worth their while having you as a customer.

Warmly,

[Your Name]

PS. I go into more detail in my entrepreneurial mindset guide.  You can find out more here [link to sales page].